One Woman Ad Campaign
Today I came to the conclusion that any email that comes from our Help Desk or the IT Department as a whole, does not get read. I don?t take much offense to this, as most of the users are quite busy as of late and have more important tasks to tend to, but it would make a few things a bit easier. New password policies, server migrations and the like require properly educating the users and possibly getting their feedback about such changes in their digital world.
All the same, this thought was in the forefront of my mind today when I had to go about the various hallways posting new signs to remind the users of our new after hours support regulations. Yes, I realize this is quite the technologically challenging task for me, but alas, grunt work must be done on occasion. So taking the previous thought forward, I thought about the best way to thoroughly remind our user base of these major changes. Emails, newsletters and discussions have been put forth about after hours support, but that doesn?t mean the majority of people actually received or understood the base core of our message. After taking a few moments to set my game plan, I made, what I thought, to be a wise and logical decision for my placement of said notices.
Let me lay down a bit of background for you first, dear reader. I work in an environment that is approximately 95% men. What better locale to begin my information campaign than the men?s room? That?s right?fliers placed on the inside of the doors of each stall within the most trafficked area in The Company. Now some might think it?s tacky and a bit crude, but ya know what I say to that? It fucking makes sense! Think about it. When your user base is predominantly men, men who seem to spend a fair amount of time in The John mind you, and you want to make sure your message is heard, the WC seems like the most appropriate venue to me.
Naturally, I didn?t brave the Little Boys Room myself; I had to send in a patsy for this mission. As I stated before, one flier for each stall?s interior door and one posted in the middle of the infamous urinal wall. I stand by my decision and a small portion of me hoped to gain the support of The Director. I don?t need more drama, right? Once the day rolled on, I heard word of The Director approaching the stable door of The Fort and sighing heavily, shaking his head from side to side. Uh oh, here it comes, I thought. He looked up at my manager and said, ?The signs in the men?s bathroom?uh, well?they?re crooked.?
It was a proud moment.
Comments
I would recommend putting one sign above each urinal instead of in the middle of the wall, given that no one really wants to get caught looking sideways in that position.
Posted by: vince | January 10, 2004 12:27 AM
You Red Capers have all the answers don't you? ;)
Posted by: Princess | January 10, 2004 12:54 AM
yes.
Posted by: vince | January 10, 2004 12:59 AM
That's good thinking Princess. Good work! Of course, the next logical step is installing multi-line digital message boards that you can change from The Fort.
Posted by: Paul | January 10, 2004 1:16 AM
Yes. I like this plan. Because then we can figure out how to hack the message...
Posted by: vince | January 10, 2004 2:21 AM
The secret to getting this kind of email read?
Three lines or shorter.
Clever on the bathroom, btw!
Posted by: McGroarty | January 11, 2004 11:58 AM
Everyone should read all emails. I've never liked the "I'm too busy to read it" mentality. At the height of crunch time I still read and make sure I understand every email sent to me.
Having said that, ignoring people who don't comply is usually a good way to get the message across also.
Posted by: crowdpleazr | January 11, 2004 8:07 PM
they don't read HR e-mails, either.
about 40% home addresses we have for employees are incorrect.
they've probably forgotten where they live working here so many hours...
Posted by: johanna | January 12, 2004 9:07 AM
Yeah, I should have seen this coming, but sometime after the signs were placed up, a funny lil fellow decided to tack on some extra information to the urinal wall flier. It read...
"For a good time call..."
Well, I was proud...
Posted by: Princess | January 12, 2004 11:06 AM
Maybe we don't want them to know where we live...
Posted by: vince | January 13, 2004 11:06 PM